![]() ![]() Take a moment to explain why you chose this business and what you hope to achieve. It may be the deciding factor between you or your competitor. The reasons you have for starting this venture can be huge to your customers. Why did you choose to go into this business? A bonding experience like this builds a devoted following that are brand loyal. This account becomes part of everyone’s story when they can recall times they interacted with you or your relatives. Include this fact on the “about us” page and remind the public about the founding generations and the experience they brought to the field. Family owned and operated ventures tend to promote reliability and experience because a reputation has been built and earned through generations of hard work. Include any certifications that you or your team members may give you a leg up on your competitors.īusinesses with a history in the local community have a positive effect on the confidence customers have when entering into a transaction with you. If you have experience within the industry that predates opening of the business, tell them so. Having experience within your industry can be a big selling point for your customers, so be sure to include the year you began operations. Not only does this make you a real business in their eyes it builds trust and authenticates the values you can offer. Even if they only want to ask a few questions, it’s vital that they can contact you by phone, email, or in person. Be sure customers can find you online and in person by listing your website address and physical locality on the “about us” page. The adage, Location is Everything, still applies in today’s marketplace. ![]() Where are you located and what areas do you service? You are creating the trust and confidence necessary to develop long-term customers. Provide them with the proof they need from testimonials or reviews. This is where they start to get a feel for the core values of your company. Explain the benefits of your products and the advantages of your services in-depth. What are you offering?īe specific about your business and what it is you offer on the “about us” page and save the detailed information for your sales copy. Customers are more comfortable when they know there are “real people” available, and that there is someone available to speak with. Not only does this give your customers a face to go along with a name, but it also makes them real people they can talk to when they have a question or concern that need to be addressed. Then explain their positions and the value they bring to the business. Introduce each member of your staff with pictures and a link to their bios. Here are eight tips to help you present a story worth reading. This makes you personable and presents you and your team as approachable. Relating to you is necessary for a successful business. People are looking for solutions that make their life more comfortable, and they want to understand what you have to offer. Avoid fluff and filler to maintain a high quality of trust and reliability with your customers. Tell your story using the facts that brought you here today. ![]() Customers come here to learn about the people and the company they may choose to deal with now or in the future. Your business should consider the “about us” page as one of the most important pieces of advertising you can create. ![]()
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